BIS launches new branding, underlining innovative power and future orientation
To mark its 30th anniversary, the Bavarian International School announces a new corporate design. In addition to bold colors and a modern typeface, the new brand is anchored in its unique new logo. The friendly letter "B" takes on personality and life with curious eyes and a rhombus shape on top, originating from the main pattern of the Bavarian flag. The next milestone in the roll-out will be mid-February 2021, when the school plans to publish a redesigned website.
The Bavarian International School is a private, all-day school with two campuses; one in Munich-Schwabing and one in Haimhausen. The international school, which is home to 1,150 students from 61 nations (including Germany), has created a best-practice example of contemporary corporate design: Simple, flexible and responsive, perfect for use on all print and digital media. More importantly, it captures the essence of the Bavarian International School, a community characterised by modernity, creativity, courage, curiosity and fun.
"Our new branding is much more than the cute B-figure logo,” said Head of School and Executive Board Dr. Chrissie Sorenson. "It is a feeling, a symbol of our unique DNA. It underlines our value of innovation. Just like our students who are growing and changing every day, we continue to grow and change, preparing ourselves for the future."
Strategic factor: raising the awareness
The new corporate design is part of an overall strategy to raise awareness and enhance the reputation of the school – particularly to catch the interest of students and families who would become members of the BIS community. The design forms the visual basis for a consistent brand identity, captures BIS as a school with two campuses and increases distinction in an increasingly competitive market. Adaptations of the logo, or sub-brands, will be made for the BIS Lions sports teams, events such as the BIS City Talk, and the fundraising association, Friends of BIS e.V. The school wishes to balance innovation with honoring its heritage, and to that end, will continue using its "classic logo" – which features the castle at the school’s Haimhausen campus – as the academic seal, e.g. on the graduation certificates.
The roll-out of the new corporate design will take place in stages, continuing with the launch of the new website in mid-February 2021. Both campuses will be rebranded, with new signs going up in the first half of 2021. The new branding will also be reflected across all BIS channels, including print and digital media. Athletic wear will be rebranded, as and when equipment needs to be replaced. The school also plans a student competition to decide on a name for the “B” character. Interesting to note: among all focus groups (students, parents, faculty & staff, supervisory board, Friends of BIS, PTO, etc.) BIS students were the biggest fans of the new corporate design. The average vote among all focus groups was 8.5 out of 10 (10 being the best possible score).
The new corporate design was developed by experienced creative director, Barbara Simon, who has worked for the Eurovision Song Contest, Laureus World Sports Awards, ProSiebenSat.1 Media, Red Bull and Swisscom: "A unique school like BIS needs a brand design that reflects the innovation, joy and positive energy that I sensed from the very first minute of our collaboration. I am very grateful for the openness, courage and future-oriented approach that allowed us to create such a revolutionary branding", says the German-American, who lives in Munich.
Experience it for yourself on Youtube!